Where to buy the iPhone Xs and Xs Max


Gone are the days where the iPhone was only available directly from Apple or from AT&T. Today, it’s carried by all major carriers and big retailers, and many of them want to entice you to buy with them by offering special deals. Of course, you can always buy from Apple directly, either in-store or online.

If you haven’t yet put in your order for an iPhone Xs or Xs Max, here’s a summary of some of the deals and promotions offered by different retailers to help you make up your mind. For each, we’ll tell you about any current special deals, when you should consider buying there, and when you shouldn’t.

Apple Store

Best deals

Apple’s not running any iPhone Xs promotions right now. However, it is one of the few places to buy an unlocked, SIM-free iPhone Xs or Xs Max, and it’s the go-to place to join the iPhone Upgrade Program. The delivery date estimates at Apple’s store seem to be a little bit better than carriers right now, too, so your pre-order might arrive a little sooner.

Why you should buy here

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If you really want to kick the tires on a new Apple product, a trip to the Apple Store is probably the best way to do it. If you have a lot of questions or need help with setup, Apple Store employees are generally going to be helpful, accurate, and patient, without pressuring you to buy stuff.

If you want to buy your phone with the iPhone Upgrade Program, you’ll have to do it at the Apple Store or in the Apple Store iOS app

If you always want the latest iPhone every year, the iPhone Upgrade Program is a pretty good deal. You pay off your iPhone in 24 monthly installments, but can swap it in for a new iPhone after 12 months (thus renewing the 24-month contract). You get Apple Care+ included, too.

It’s one of the few places you can get your iPhone Xs or Xs Max SIM-free and unlocked.

Why you shouldn’t buy here

If you plan to switch carriers, buying directly from the carrier can be a better bargain—many carriers offer nice incentives to switch over. From time to time, carriers may offer deals (“buy one get one free” or other rebates), though those usually require some sort of long-term commitment. The best carrier deals tend to be for new line activations and transfers, though.



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