Top 100 Beauty Youtubers | Beauty Vloggers

1 7,834,301 636,629,310 633 2 3,310,085 640,303,471 1,191 3


New Zealand

About Channel – I teach you about makeup, fashion and more through my YouTube channel. Enjoy all of my beauty and fashion related videos!
Frequency – about 2 videos per week

3,065,554 346,998,544 1,171 4

Goss makeupartist – Makeup Artist, Brush Guru


About Channel – Love makeup? Want to improve your makeup skills? Interested in becoming a makeup artist? Or just want honest reviews on the brands you most love. Then welcome to my channel. With 15 years makeup experience i want to share with you everything i’ve learned. By breaking things down into simple, easy manageable segments, even the most complicated looks become easy.
Frequency – about 2 videos per week

3,039,027 397,415,726 1,109 5

Manny Mua

United States

About Channel – This beauty channel is where I teach tutorials, create favorites videos, tags, shenanigans that go on in my life, etc. I hope you guys can join me in this crazy adventure that is Youtube and the beauty world. I am constantly learning and growing with you guys! Honestly I believe that men can wear makeup, teach makeup, and vlog about it just as much as girls can!
Frequency – about 2 videos per week

3,661,914 225,960,680 263 6 5,455,804 636,044,486 227 7

Lauren Curtis


About Channel – This channel is centred around all things beauty – from makeup and hair tutorials to product reviews and hauls – I’ve got everything covered!
Frequency – about 1 video per week

3,649,116 289,626,378 310 8

Cassandra Bankson

San Francisco, CA

About Channel – Model. Student. Beauty Writer. Vegan. Makeup Addict. Crazy Cat Lady. Friday Night Nerd. Undercover Mermaid & Online Media Personality. I’m a 21 Year Old San Fran girl who has a passion for helping others live beautifully inside and out!!
Frequency – about 2 videos per week

807,403 129,624,176 1,044 9

Carli Bybel

New Jersey

About Channel – To help every girl feel beautiful from the inside out! Also, I’d love for girls to get involved in my page and leave me feedback! I’m always looking for new requests for tutorials.
Frequency – about 4 videos per month

5,614,972 517,979,360 463 10

Jaclyn Hill

United States

About Channel – I am a professional makeup artist. I’m young, ambitious & full of life. I post makeup tutorials and makeup reviews on all different holidays and themes, like smokey eye tutorials, how to shape and sculpt brow tutorials, challenges/tags, celebrity makeup tutorials like the Kardashians and Jenners along with other celebrity makeup looks, hair tutorials and more! I hope you love my makeup tutorials.
Frequency – about 4 videos per month

4,522,988 372,449,846 299 11

Kandee Johnson

About Channel – My name is Kandee Johnson and welcome to the happiest channel on YouTube! Follow me on my creative adventure, through makeup transformations, beauty hacks and makeup tutorials, with some hair how-to’s (for added sweetness).
Frequency – about 4 videos per month

3,906,472 430,895,516 622 12 2,848,539 301,784,728 570 13 2,312,761 217,836,922 421 14 2,148,549 148,059,581 387 15

Huda Beauty

Dubai, UAE

About Channel – My passion for Beauty started when I was 9 years old, mainly because I had eyebrows like Bert from Sesame Street and my sisters Mona & Alya started calling me Berta. Huda Beauty is a Beauty Blog that focuses on the latest Beauty Hacks, DIY’s and Makeup Tutorials. I’d love to hear from you so please comment on my videos and stay in touch on my other social media channels.
Frequency – about 2 videos per month

1,989,135 118,085,860 302 16

Farah Dhukai

Concord, ON, Canada

About Channel – Hi! Im Farah. I love makeup. Im low key a make up hoarder.. someone needs to call TLC on me. I also love to do cute things to my hair sometimes, and I mostly love taking things from my kitchen and using them as a DIY face, hair or body mask.
Frequency – about 1 video per month

1,886,407 118,761,657 197 17 1,792,319 148,023,301 308 18 1,710,421 114,119,247 716 19

Lisa Eldridge – Pro Makeup Artist


About Channel – Mother and renowned professional make up artist working with many of the worlds top A-list celebrities, models, magazines and brands. I only feature products I like or want to try. The products I use in these videos are either purchased by me or sent to me by make up companies to use in my professional capacity as a make up artist for fashion and celebrity photo shoots, red carpet etc.
Frequency – about 2 videos per month

1,701,513 156,789,318 275 20 1,549,548 150,129,344 614 21

Marlena Stell – Makeup Geek

Los Angeles, CA

About Channel – At Makeup Geek, we believe high quality, cruelty-free cosmetics should be fun and affordable. Makeup Geek is an online cosmetics company and beauty website staffed by a team of cosmetics aficionados with a passion for makeup education. The brand is committed to exceeding customer expectations, sharing useful beauty tips, and most importantly, supporting positive beauty messaging.
Frequency – about 3 videos per month

1,403,959 188,469,465 682 22

Bella Fiori

Brisbane, Queensland

About Channel – I am a cruelty free youtuber and I post a little bit of everything! Beauty videos, unsolved mysteries, vlogs, and I’m always open to suggestions!
Frequency – about 2 videos per week

1,389,459 76,465,519 223 23 1,343,687 116,448,147 293 24 1,106,005 71,988,372 247 25

My Pale Skin


About Channel – Welcome to My Pale Skin. I’m a Beauty Youtuber & Filmmaker. I’m a self taught London Based makeup lover who wants to share some of the tips and tricks that i’ve learnt over the past few years!
Frequency – about 1 video per week

1,052,783 73,289,445 175 26

Asian Beauty Secrets

United States

About Channel – Welcome to Asian Beauty Secrets as we share amazing, interesting and sometimes unbelievable beauty tips and tricks to stay beautiful on the inside and out.
Frequency – about 3 videos per month

971,321 68,951,169 326 27

Shruti Arjun Anand


About Channel – Publishing MONDAY to FRIDAY on Fashion, Beauty, Skin Care, Hair Care, Makeup, Cosmetics, Reviews, Hair Style, Fitness, Lifestyle, Henna & Hauls.
Frequency – about 3 videos per week

924,677 167,896,332 630 28 916,414 76,179,642 481 29 914,910 47,782,532 169 30


U.S. & Canada

About Channel – Welcome to the official Sephora YouTube channel. Subscribe for beauty news, inspiration, and makeup tips from our PROs and brands. Browse hundreds of hair and makeup tutorials to learn how to create a range of looks—from everyday and natural to dramatic and smoky. Get the inside scoop on your favorite products and discover the latest innovations in beauty.
Frequency – about 7 videos per week

882,369 122,823,516 2,242 31 846,649 99,501,414 267 32 746,664 36,588,434 210 33

Sona Gasparian

Los Angeles

About Channel – Here you’ll find all things Beauty, Skincare, Hair, Fashion and Lifestyle. My name is Sona Gasparian, I’m a professional makeup artist turned Beauty and Fashion blogger/vlogger based in sunny Los Angeles! For all my Beauty, Fashion and Lifestyle tutorials .
Frequency – about 2 videos per week

724,859 47,899,043 317 34 680,614 58,790,816 286 35


United States

About Channel – The GlamTwinz Guide to longer, healthier hair. We are very passionate about helping women look and feel good about themselves. You’ll learn healthy hair tips from the GlamTwinz!
Frequency – about 1 video per week

618,100 55,080,298 425 36 591,906 50,596,859 243 37

Bri Hall

United States

About Channel – The same artsy girl from high school, just painting bigger pictures. Being fearlessly beautiful and expressing myself with beauty, fashion, and lifestyle.
Frequency – about 4 videos per month

563,444 25,870,718 163 38

Stephanie Nicole

San Francisco, CA

About Channel – Employed in the professional beauty manufacturing industry. Just started a page for all the reviews of the beauty products I try. I didn’t want all my guy friends having to read them, so if you are interested in eyelashes, makeup, nails, polishes, Medi Spa services, curling irons, flat irons, specialty irons, curlers, extensions, hair products up the ying yang.
Frequency – about 1 video per week

478,226 25,324,509 191 39

Kristen Leanne

San Diego, California

About Channel – Welcome! On my channel you’ll find all things cruelty-free beauty, including drugstore brands, affordable makeup, how to color hair, and vlogs.
Frequency – about 2 videos per week

467,919 22,001,607 265 40 448,401 62,559,937 447 41


Seoul, South Korea

About Channel – It’s Jen, your Aussie-Korean beauty vlogger, TV reporter and entrepreneur. Get real, raw and genuine with me on all things Korean beauty, style, travel, musings and fun.
Frequency – about 2 videos per month

441,099 26,436,833 269 42 417,131 46,617,209 627 43

Jamie Paige


About Channel – I’m Jamie! I’m a Canadian beauty vlogger and makeup artist with a huge passion for all things beauty! On my channel you’ll find an assortment of beauty related videos: reviews, routines, makeup tutorials, swatches, etc…. even some fashion and lifestyle videos here and there. Hopefully, you like beauty and makeup just as much as I do, and you’ll decide to join me on this little adventure.
Frequency – about 2 videos per week

343,296 22,287,865 366 44 329,951 17,905,962 172 45

Ruby Golani

Sydney, Australia

About Channel – My name is Ruby Golani! I’m 24 years old and I’m from Sydney, Australia. I love creating beauty and Fashion videos, educating people on the importance of skincare and empowering women with something called Makeup.
Frequency – about 3 videos per month

299,307 13,706,468 147 46 274,827 27,251,844 293 47


Mumbai, India

About Channel – My name is Ankita and I’m a Beauty Blogger/Vlogger from Mumbai, India. I love playing with makeup and you’ll find tons of makeup tutorials, tips and tricks on my channel! Don’t forget to check out my blog for product reviews, swatches and more on beauty.
Frequency – about 3 videos per week

272,475 36,067,050 378 48

Too Faced Cosmetics

Irvine, CA

About Channel – Too Faced is a serious makeup brand that knows how to have fun. With an exuberant approach to everything we do: We use the finest, cutting edge ingredients to create innovative cruelty-free, color-free color cosmetics that women love to wear. We show you how to create different looks, inspire confidence to experiment and encourage you to own your pretty.
Frequency – about 3 videos per week

268,532 21,035,253 210 49

Marianna Hewitt

Los Angeles, CA

About Channel – Marianna Hewitt is a TV host turned lifestyle blogger with a focus in all things beauty. An educated consumer and make-up junkie at heart, she loves to share all her favorite products and techniques with a diverse international audience. Her how-to video tutorials connect deeply with viewers by giving them beauty coverage they can use all year round.
Frequency – about 1 video per week

267,435 20,131,464 277 50 242,868 10,957,130 83 51



About Channel – Welcome to BEAUTY NEWS! The home of The Makeup Breakup – the original and the best makeup destroying series on YouTube. This channel is co-created by Hailey (Just Buy The Makeup) and Kat (KitschSnitch).
Frequency – about 5 videos per week

235,605 25,588,259 246 52 233,377 13,805,890 171 53

Nura Afia

United States

About Channel – Nura is attractively lively & animated. Being a young beauty blogger, mother & wife, she’s all about expressing her authentic style showing you the transformation and power through makeup.
Frequency – about 1 video per month

222,690 13,865,227 171 54 194,991 10,979,702 403 55

Maybelline New York

New York City

About Channel – Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. Watch videos on Youtube.
Frequency – about 3 videos per week

167,979 134,099,481 361 56 159,741 28,967,259 263 57



About Channel – Welcome to the Official YouTube Channel of! Find videos about products, reviews, Vloggers, Tutorials and much more! is India’s premier destination for beauty products and wellness online.
Frequency – about 2 videos per week

157,212 21,929,051 225 58

Bobbi Brown Cosmetics

New York, NY

About Channel – Bobbi Brown is a world-renowned makeup artist whose philosophy is grounded in a simple idea: be who you are. For Bobbi, makeup isn’t about changing how a woman looks, it’s about celebrating and enhancing her natural beauty. Bobbi believes that with the right tools, skills and products, every woman can become her own makeup artist. Watch videos on Youtube.
Frequency – about 1 video per week

153,048 11,391,185 152 59

tarte cosmetics

NY, United States

About Channel – At tarte, we believe in breaking down beauty boundaries, shattering stereotypes and being kind. We believe in high-performance and natural. We believe in artistry and good-for-you ingredients. We never compromise when it comes to what we put on our skin, and neither should you.
Frequency – about 6 videos per week

144,806 7,138,964 330 60

NYX Professional Makeup

Los Angeles, CA

About Channel – NYX Professional Makeup is the fastest growing beauty brand known for high-quality professional makeup at an affordable price. A leader in the global color cosmetics industry, NYX Professional Makeup is defined by exceptional quality products with rich pigments and high payoff. Our goal is to provide our clients with the best cosmetics and service in the field.
Frequency – about 1 video per week

136,670 6,832,216 218 61

Caroline Hirons

London, England

About Channel – Beauty Industry veteran and blogger. Internationally qualified facialist trained in over 100 brands. I spend my days working with brands, blogging and matching up faces to those 100 brands.
Frequency – about 3 videos per month

133,568 9,456,812 155 62

L’Oréal Paris USA


About Channel – L’Oreal Paris is committed to bringing women of all ages quality content that inspire them to embrace their own unique beauty and reinforce their sense of self-worth. As the largest beauty brand in the world, L’Oreal Paris has an unparalleled commitment to technology, research, and innovation, providing groundbreaking, high-quality products across major beauty categories.
Frequency – about 3 videos per month

124,526 84,578,913 477 63

Urban Decay Cosmetics

Newport Beach, CA

About Channel – Urban Decay is beauty with an edge. It is feminine, dangerous, and fun…appealing to anyone who relishes her individuality and dares to express it. Known for their daring shade names and innovative products (which are all cruelty-free), Urban Decay carries one of the widest selections. From a myriad of unique eye products, to performance foundations, and lickable, sexy powders.
Frequency – about 2 videos per week

111,069 10,549,199 274 64 108,922 6,818,069 95 65

BH Cosmetics

North Hollywood, CA

About Channel – BH Cosmetics is a global beauty brand known for its high-quality, affordable color cosmetics. You can find eyeshadow palettes, lip gloss palettes, face palettes, makeup brushes and much more. We look forward to providing our customers with the best beauty tutorials and the best products for the best prices! Keep up with us here for makeup tutorial videos and beauty product reviews!
Frequency – about 2 videos per month

90,730 14,606,513 172 66 89,149 12,385,291 392 67 83,258 3,784,663 191 68


New York, NY

About Channel – Clinique is the number-one prestige line of skin care and cosmetics in the U.S. and is available in 130 countries worldwide. Get Expert insider tips and news about new products & special events. Watch videos on Youtube.
Frequency – about 3 videos per month

65,774 32,545,876 183 69


New York

About Channel – Avon, the company for women, is a leading global beauty company. As one of the world’s largest direct sellers, Avon is sold through more then 6 million active independent Avon sales representative. Their mission is to be the company that best understands and satisfies the product, service and self-fulfilment needs of women.
Frequency – about 3 videos per week

63,594 21,859,491 143 70

Smashbox Cosmetics

Los Angeles, California

About Channel – At Smashbox, we don’t box-in beauty—we unleash it. The Pro Artist program was created to hook artists like you, the cosmetically obsessed and contour-inclined, up with studio-tested and perfected makeup that builds confidence and makes memories—from the I-do’s through the boo-hoo’s.
Frequency – about 1 video per month

62,449 14,857,468 147 71

Alexa Likes

Montreal, QC Canada

About Channel – I’m Alexa, a Latina Canadian Beauty blogger based in Montreal, Quebec. Every week, I post makeup reviews, tutorials, hauls, favorites, tips and so much more. I talk about all things from luxury cosmetics to drugstore makeup. I’m all about embracing natural beauty and simple looks.
Frequency – about 2 videos per month

62,244 10,115,132 458 72 55,249 4,256,883 147 73

KIKO Milano

Milan, Italy

About Channel – KIKO MILANO is an Italian professional cosmetics brand that features a range of cutting edge make-up, face and body treatments. KIKO allows everyone to express their own personality with custom-made products. A variety of colours, effects and sensations that are unique in the market to suit your style, skin tone, skin type and specific requirements, at every phase of your life.
Frequency – about 1 video per week

52,140 9,446,480 113 74 51,209 2,787,323 179 75

Lancome USA

New York

About Channel – A subtle blend of the most refined luxury and desirable modernity, Lancôme offers exceptional make-up, legendary fragrances and the most innovative skincare, upholding it’s image as an eternally feminine brand for the world’s most inspired and inspiring women. Their mission is to reveal the beauty of each woman at every age.
Frequency – about 2 videos per month

50,851 35,215,649 401 76

NARS Cosmetics

New York, NY

About Channel – NARS Cosmetics provides women with a full spectrum of classic and fashion colors and innovative products from which they can build their makeup wardrobe and express their individual styles. Their mission is to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics. Watch videos on Youtube.
Frequency – about 2 videos per month

42,007 3,667,633 198 77

Rachael Brook

Sydney, Australia

About Channel – After a decade of working as a hair and make up artist in the fashion industry (Sydney). I love to offer my followers an insight into my creative world with behind the scenes images, product reviews and the techniques that I’ve used throughout my career as a make up artist. My goal is to help every woman achieve her beauty goals.
Frequency – about 3 videos per month

31,291 1,167,254 106 78 28,064 1,563,474 289 79

Leticia Lua

United States

About Channel – You may know me as xoLoveLeti on other social media, where I feature cruelty-free products and practice an eco-friendly vegan lifestyle. I never feature anything specific, so there’s a little bit of everything for everyone here! From makeup/beauty reviews to books, DIYs, lifestyle and more. I’m originally from Rio de Janeiro, Brasil- living in Texas!
Frequency – about 2 videos per month

27,997 1,994,363 240 80

IT Cosmetics

New York, New York

About Channel – IT Cosmetics™ creates clinically proven, innovative, problem-solving makeup and skincare products that harness cutting-edge, anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful!
Frequency – about 2 videos per week

24,472 3,507,056 137 81

Klassy Kinks

New York, United States

About Channel – I’m a natural hair and beauty blogger, PhD student, and that homegirl you want to hang out with online! My mission is to change perceptions of kinky textured hair around the world by providing motivational and uplifting content that encourages women to embrace their full selves.
Frequency – about 3 videos per month

22,215 1,655,145 228 82

Oriflame Cosmetics

New Delhi, India

About Channel – Oriflame is one of the fastest growing beauty companies selling direct. We offer a wide range of high-quality beauty products as well as a unique opportunity to join our sales force and start your own business. You will find make-up tutorials, tips & tricks from the experts, new beauty products, inspiring insights from our sales force and much more!
Frequency – about 1 video per week

18,660 1,689,065 304 83

Smarter Beauty


About Channel – Welcome to Smarter Beauty! My name is Jess. I’m a YouTuber and Makeup enthusiast residing in Michigan. I started this channel wanting to share my passion for makeup and all things beauty related. All products featured on my channel are cruelty free to the best of my knowledge.
Frequency – about 2 videos per week

18,476 2,406,162 537 84

Megs Cahill

About Channel – Professional internationally published Makeup Artist Megs Cahill is taking the professional world and social media beauty community by storm. as seen on TV, on multiple cosmetics brands, and in NYX Cosmetic stores, Megs is making an Impact.
Frequency – about 3 videos per month

18,264 897,781 137 85

Phyrra Nyx

Tampa, FL, United States

About Channel – Hi, I’m Courtney, the person behind the blog Phyrra. I’m a writer & beauty addict. I share reviews, how-to’s, pale girl beauty tips & more. I share a mix of products purchased by me & products sent for consideration by brand representatives. All opinions expressed within my videos are honest and my own.
Frequency – about 4 videos per week

17,266 2,236,005 694 86

Motives® Cosmetics

Greensboro, North Carolina

About Channel – Motives® by Loren Ridinger, through revolutionary cutting-edge technology, is a world leader in the customized cosmetics industry. It is about feeling empowered, beautiful and achieving goals at an affordable price.
Frequency – about 2 videos per week

16,166 927,463 244 87

BECCA Cosmetics

New York, NY

About Channel – BECCA believes that beauty is each woman’s to define. Our mission is to empower women to discover their most perfect foundation through offering the right shade for everyone using innovative, state of the art formulas that deliver maximum performance. Watch videos on Youtube.
Frequency – about 2 videos per month

9,841 916,884 52 88

Stila Cosmetics

Glendale, CA

About Channel – For over twenty years, Stila has created innovative, artistry-proven products that perform from morning to moonlight, drawing inspiration from the runway and translating it into real life. At the heart of our brand, we believe that the right makeup can turn even the simplest look into a statement as authentic as your signature.
Frequency – about 2 videos per month

8,457 723,658 213 89

Ree ReallyRee

United Kingdom

About Channel – ReallyRee the channel is all about beauty and style and the things I love. This channel is all that but in video! You’ll find in-depth reviews, beauty tips, photos & swatches of the latest Tom Ford, MAC, Urban Decay, Charlotte Tilbury and more!
Frequency – about 1 video per month

8,354 1,258,394 138 90

Beauty Bakerie

San Diego, California

About Channel – Beauty Bakerie is a vibrant life-proof, cruelty-free, vegan-friendly cosmetic line that features several long-lasting, smudge proof & water-proof makeup products for all skin tones and types. Subscribe now to see what were baking up in our kitchen!
Frequency – about 1 video per week

5,801 523,964 113 91

Compassionate Beauty

United States

About Channel – I film about cruelty-free makeup & beauty, along with various lifestyle vlogs. I embrace a natural lifestyle, but you will see all different kinds of product in my videos. This channel will have videos featuring animal-testing free makeup & beauty, tips, tricks, fashion, tutorials, reviews, hauls, mommyhood, and a few vlogs here and there.
Frequency – about 2 videos per month

5,694 951,639 156 92

Cruelty Free Vegan Beauty

Chandler, AZ

About Channel – My name is Danielle and I am a vegan, non toxic, cruelty free skincare and makeup enthusiast! Providing information on natural and vegan products is a huge passion of mine and I am forever grateful to be able to get to share that with so many wonderful people!
Frequency – about 2 videos per week

4,646 391,988 302 93



About Channel – Welcome to the official YouTube channel of BeautyMNL, a beauty website in the Philippines. we bring you tips, easy how-tos, and great beauty trends you can actually rock in the tropics.
Frequency – about 3 videos per week

4,740 619,232 206 94 3,465 54,789 69 95

Beauty Addict Next Door

Pennsylvania, USA

About Channel – I am Alex a.k.a “Beauty Addict Next Door”. Addictions come in many forms but mine is beauty products, especially makeup. I cannot get enough of it! I wore makeup in high school but my addiction truly began freshman year of college when a friend of mine showed me a makeup tutorial that MakeupByTiffanyD posted on YouTube.
Frequency – about 4 videos per month

2,684 148,901 238 96 2,522 134,281 163 97

Miriam Maulana

South Africa

About Channel – My name is Miriam Maulana, I am a Zimbabwean Natural Hair, Beauty & Lifestyle Blogger & African YouTuber. My aim is to inspire all the women out there to be themselves. To shine without fear, own their crowns and live a life they can be happy with.
Frequency – about 1 video per week

2,533 114,442 51 98 2,337 2,507,945 99 99

Lesley Cosmetics, Mary Kay

Mölndal, Sweden

About Channel – Mary Kay’s mission and vision is to enrich the women’s lives by offering an incomparable career opportunity that through basic principles and philosophies allows the golden rule to govern every business decision. A Mary Kay career entails an unlimited business opportunity, the opportunity for personal development and a life of balance and harmony.
Frequency – about 3 videos per month

1,485 256,793 119 100

PÜR cosmetics

Atlanta, Georgia

About Channel – PÜR cosmetics was created to help women of all ages and skin tones look and feel their best, while enhancing their skin’s health. Don’t just cover, correct and perfect with PÜR cosmetics complexion enhancing products.
Frequency – about 2 videos per month

1,070 67,405 86 101

Beauty Brands

Kansas City, Missouri

About Channel – Welcome to Beauty Brands’ YouTube channel. Beauty Brands offers salon brand and prestige cosmetics, skincare, body and haircare products and more with tips, tricks and tutorials plus a full service salon & spa.
Frequency – about 3 videos per week

431 129,925 474

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